Apple amps up Racial Equality and Justice Initiative efforts with new project

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Apple is growing its previous $100 million equality and justice initiatives, and the new programs include an education hub and new developer academy.

Apple's Racial Equality and Justice Initiative (REIJ) is to now create the Propel Center, what Apple calls "a first-of-its-kind global innovation and learning hub for Historically Black Colleges and Universities (HBCUs)." Also expanded is Apple's Developer Academy to support coding and tech education for students in Detroit,

The company will also provide venture capital funding for Black and Brown entrepreneurs. The company says that the new commitments "aim to expand opportunities for communities of color across the country and to help build the next generation of diverse leaders."

"We are all accountable to the urgent work of building a more just, more equitable world — and these new projects send a clear signal of Apple's enduring commitment," said Tim Cook, Apple's CEO. "We're launching REJI's latest initiatives with partners across a broad range of industries and backgrounds — from students to teachers, developers to entrepreneurs, and community organizers to justice advocates — working together to empower communities that have borne the brunt of racism and discrimination for far too long. We are honored to help bring this vision to bear, and to match our words and actions to the values of equity and inclusion we have always prized at Apple."

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