February is Black History Month in the United States — and, to mark the occasion, Apple is releasing a special, limited edition Apple Watch Series 6, among other things.
Apple’s Black Unity Collection includes a new Apple Watch Series 6, Black Unity Sport Band, a Unity watch face. The watch features the words “Black Unity” laser-etched onto the back crystal, while the strap — inspired by the Pan-African flag — includes the words “Truth. Power. Solidarity.”
They will be available to purchase starting February 1. The Apple Watch Series 6 Black Unity edition starts at $399, while the GPS + Cellular version begins at $499. Black Unity Sport Band will retail for $49.
The Unity watch face will ship as part of watchOS 7.3 later today (Tuesday.)
Black History Month on every Apple platform
That’s not all Apple’s doing to commemorate Black History Month. Through the month, Apple promises the App Store Black History Month Hub, which will highlight Black-owned businesses, developers, entertainment offerings, and social justice apps. The App Store will also boast stories about Black developers talking the importance of representation.
Other Apple platforms, such as Apple Music, Apple Music TV, Apple Fitness+, Apple Books, Apple TV+, Apple Podcasts, Apple Maps Guides, Apple News, and others will additionally highlight contributions from Black creators, businesses, and more.
As that selection suggests, this focus on Black history will permeate just about every Apple platform. For example, there will be a new “Shot on iPhone” campaign called “Hometown,” highlighting the work of Black photographers especially commissioned by Apple.
Finally, there’s a new Apple Watch Activity Challenge for Black History Month. This will offer users a limited edition badge if they complete the Move targets on the activity tracking app seven days running.
Supporting organizations around the world
Apple recently announced a series of new projects as part of its Racial Equity and Justice Initiative. These are designed to fight systemic racism and advance racial equity across the U.S. with the aid of a $100 million Apple fund.
In a Tuesday press release, Apple announced some of the other organizations it is working with for Black History Month:
“As part of this effort, Apple is supporting six global organizations to help advance their missions in promoting and achieving equality and civil rights in the US and around the world: Black Lives Matter Support Fund via the Tides Foundation; European Network Against Racism; International Institute on Race, Equality and Human Rights; Leadership Conference Education Fund; NAACP Legal Defense and Education Fund, Inc.; and Souls Grown Deep.”
You can find out more about Apple’s Black History Month programs here.