Go behind Apple's latest Shot on iPhone campaign video

4 days ago 8

Behind The EggsSource: Apple

What you need to know

Apple has released a behind-the-scenes look at its latest Shot on iPhone campaign video. "A Dozen Eggs" was directed by Michel Gondry. The new video shows how the crew used the iPhone 13 Pro to bring the film to life.

Apple has debuted a behind-the-scenes look at its latest Shot on iPhone campaign video.

Last week, the company released "A Dozen Eggs," a short film that was shot on iPhone 13 Pro and directed by Michel Gondry. You can watch the humorous and inventive short film below:

Commissioned by Apple.

What happens when you take a dozen eggs, add iPhone 13 Pro and throw in the inventive mind of Michel Gondry? The simple becomes cinema.

The company has also released a behind-the-scenes look for "A Dozen Eggs" that shows exactly how the team was able to create the film. You can watch "Behind the Eggs with Michel Gondry" below:

A look behind the scenes as Michel Gondry turns a simple carton of eggs into a dozen pieces of cinema, with some help from iPhone 13 Pro.

Gondry is a French director most known for directing the mind-bending "Eternal Sunshine of the Spotless Mind," a drama film starring Jim Carrey and Kate Winslet. It continues to show that, with the right person behind the camera, you can truly create incredible content with Apple's latest iPhones.

iPhone 13 And Mini Pink Cropped Render

iPhone 13

Bottom line: The iPhone 13 is the best iPhone for most people, with impressive new cameras and notable improvements to battery life. Without all the bells and whistles of the Pro line, the iPhone 13 and iPhone 13 mini are still powerhouses that'll keep owners happy for years to come.

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Joe Wituschek

Joe Wituschek

Joe Wituschek has been in the technology industry for over a decade. Formerly Apple, Joe now covers the company as a news writer for iMore. Connect with Joe on Twitter @joewituschek.

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