Apple profiles childcare app Winnie for Mother's Day

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To mark Mother's Day on May 9, Apple has published a profile of the developers behind Winnie, an iOS app designed to help mothers find childcare for their kids.

Winnie connects users to over 200,000 licensed childcare providers across the United States. It has also helped more than 12 million parents in their searches for childcare, offering up information about license statuses for providers, as well as reviews, images, and forums for discussions.

The app is considered an App Store success story for Apple, with its profile pointing out Winnie is close to celebrating its five-year anniversary. Created by CEO Sara Mauskopf and CPO Anne Halsall, the app now employs 25 staff across 12 states, with the team consisting of 60% women and 48% people of color.

The app was formed while the pair worked at the same startup, facing similar challenges in finding decent childcare options. "Over half of licensed daycares and preschools weren't online at all before Winnie," said Mauskopf.

"Meanwhile, the millennial generation was coming of age as parents, and we're used to looking for information online and on the phone — we're used to having an app for that," the CEO continued. "And when it came to this really important purchasing decision, it was really hard to get good information and connect with providers."

The duo quit their jobs to develop the app, which launched in the App Store six months later.

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