The change was noted on Twitter by user @ilyakuh, and revolves around the way apps are found on the App Store. It seems that beginning with iOS 15 Apple will hide promo screenshots of App listings for apps you've already downloaded. As you can see from the screenshot, where an app can be opened because it's already on the device, the listing for an app is much neater than before, displaying only the app's name and icon, category, and rating.
⚡️⚡️⚡️HUGE ASO UPDATE IN iOS 15: NO SCREENSHOTS FOR THE INSTALLED APPS — MORE VISIBILITY TO NEW APPS pic.twitter.com/9k2GSOwkzb— ilia kukharev (@ilyakuh) June 8, 2021
This change is important because it means users will have a much easier time discovering apps they don't have installed, as it will make room for more search results on the App Store's search page. Not only that, the move will be a welcome improvement for developers who have raised concerns about how it can sometimes be hard to get noticed in the App Store, given the sheer volume of content and Apple's App Store search ads.
Earlier this year Apple rolled out search suggestions on the App Store, letting users select or deselect multiple suggestions to refine their search. The feature is already available in the USA, Canada, the UK, and Australia.
Along with big changes in iOS 15, it has been confirmed the new operating system on iPhone will include a redesigned Apple TV remote in Control Center that better reflects the new physical remote.