Behind every great virtual Apple keynote is an equally impressive collection of modern furniture and tasteful objects from top designers across the globe. Poring through all six online-only Apple events, I’ve cataloged more than 100 chairs, sofas, tables, lamps, books, and accessories that fill the sets.
Starting with WWDC 2020, Apple events went virtual in response to the pandemic. The cinematic productions that followed have featured sweeping views of Apple Park, immaculately detailed interior backdrops, and an entire mock home staged with cutaway views.
Though often onscreen for just seconds, the rooms Apple designed for each event are stunning in depth and variety of decor. Every space has clearly been curated by an expert team of designers and tastemakers who value the art of storytelling and have volumes of product knowledge at their disposal.
These sets are not shopped from a catalog. In every room, it’s difficult to come by more than two pieces available from the same manufacturer — or even the same country. In some cases, sets contain vintage items, discontinued pieces, and uncommon or custom versions of standard products. The result is a difference you can feel as much as see. Care is what makes these mock spaces memorable. Maybe that’s why I’ve received more reader requests for this article than any other piece since cataloging the modern furnishings of Apple Store Boardrooms.
Below you’ll find annotated frames from all six virtual Apple events to date and links to many of the products featured in them. Some key items I was unable to identify. When possible, I’ve suggested other products that are a close match. If you’d like to share any corrections or additions to this directory, please email me or drop me a line on Twitter.
Artek Bar Stool 64
Cappellini Morrison Stool
Symbiote UltraFrame Workstation
System Supporto Stool
AMQ ACTIV-Pro Workstation
Carl Hansen & Søn CH25 Lounge Chair
Arco Essenza Square Table
Maruni Hiroshima Armchair
B&B Italia Charles Sofa
Arco Essenza Bench
Lapalma Kipu Pouf
Vitra Pacific Chair
Knoll Saarinen Side Table 16” Round
Knoll Saarinen Womb Chair
Tribù T-Table Dining Table (Close Match)
Cappellini Morrison Stool
JANUS et Cie Mistra Backless Bench 195
JANUS et Cie Mistra Dining Table Rectangle 223
JANUS et Cie Mistra Stackable Armchair
JANUS et Cie Mistra Dining Table Square 100
Fenton & Fenton Marlboro Chair
Orange Cubist Round Coffee Table
B&B Italia Tufty Time Sofa
Mesa Bolonia Low Table (Close Match)
Cassina Nuvola Rossa Bookcase
Japanese Woodcuts Boats Print
Jensen Table Lamp
Lawson-Fenning 4-Drawer Arcadia Chest
Stone and Sawyer Tall Baxter Lamp
Flos Castiglioni Gatto Table Lamp
Blu Dot Trace 3 Pendant Light
Millwood Pines Emmeline 36” Dining Table
Louis Poulsen Cirque Pendant Light
Blu Dot Trace 2 Pendant Light
Porro Neve Chair
CLO Studios Leather Weave Stool
Benoit Lounge Chair
ecobee3 lite Smart Thermostat
Ethnicraft N701 Sofa – 2 Seater
Adesso Stewart Round Shelf Floor Lamp
Ethnicraft N701 Sofa – 1 Seater (Close Match)
Anthropologie Faye Task Lamp
Hay About A Chair 51 Task Chair
Anthropologie Cheyenne-Striped Pouf
Zago Abys TV Cabinet
The California Workshop Orikata Saucer Pendant
Billiani Green Chair
Axel Floor Lamp (Close Match)
Four Hands Georgia Chair
Leander Table Lamp
Lawson-Fenning 2-Drawer Arcadia Chest
Anthropologie Lilly Table Lamp Base (Close Match)
Crate & Barrel Solid Oak Media Storage
B&B Italia Shelf X
IKEA Vintage Johanna Jelinek Salong Vase
Artemide Laguna Table Lamp
Eames Soft Pad Chair, Management Height
Note: This section contains Amazon Affiliate links.
Many of the books curated by Apple in the video frames above are published by Taschen.
Inside Asia, Volume 2
Taschen Collection: Art Of Our Time
Rooftops. Islands In The Sky
100 Contemporary Fashion Designers
40 Under 40 : Young Architects for the New Millennium
Kitchen Kitsch: Vintage Food Graphics
Havana Style
Shanghai Style
Art Now, Volume 3
Wood Architecture Now! Volume 2
Sante D’Orazio: Barely Private
FUSE 1-20 From Invention to Antimatter: Twenty years of FUSE
Homes For Our Time. Contemporary Houses around the World
The Stanley Kubrick Archives
Soul i-D
Sir Norman Foster. (Architecture & Design)
Burton Holmes Travelogues: The Greatest Traveler of His Time
The Golden Age of Advertising – the 60s
Sacred Journey: The Ganges to the Himalayas
London: Hotels & More
Indian Style
London Style
Inside Africa North & East
Robert Crumb. Sketchbook Volume 2, Volume 3, Volume 5
Las Vegas Vintage Graphics
Alchemy & Mysticism
The Dog in Photography 1839-Today
Asia Grace
Inside Chefs’ Fridges. Europe
New Forms. Architecture in the 1990s
Warhol on Basquiat: The Iconic Relationship Told in Andy Warhol’s Words and Pictures
BoConcept Fargo Sofa (Close Match)
Treku Aura Credenza
Tom Dixon Fan Table
Vitsœ 621 Table
Martin Brattrud Gleneagles Chair 840-01
ERG International Raven Stool (Close Match)
Dang 2 Door / 2 Drawer Console
Isamu Noguchi Akari 10A Floor Lamp
Blu Dot Toro Lounge Chair
Muuto Around Coffee Table
Afroart Studio Juana Cushion Cover Pink/Blue
Louis Poulsen AJ Floor Lamp
Gärsnäs Bleck Sofa
Finn Juhl Model 23-22 Teak Credenza
GlucksteinHome Norway II Accent Chair
Normann Copenhagen Rope Sofa Chaise Lounge (Close Match)
Santa & Cole Trípode Floor Lamp
Maruni Hiroshima Armchair
Maruni Table 200 (Close Match)
Enzo Occasional Chair
Adesso Eden Floor Lamp
Design Within Reach Edge Coffee Table (Close Match)
Cassina Mex Cube Sofa (Close Match)
Oluce Atollo Glass Lamp
Arthur Umanoff Leather Walnut and Steel Chair
Adesso Hamilton Floor Lamp
Jan Kurtz Flaminia Highback Chair
Kelly Wearstler Coquette Table Lamp
Target Circo Kids Table and Chair Collection
Zella Floor Lamp
Enzo Occasional Chair
Adesso Jeffrey Table Lamp (Close Match)
Saba Italia New York Armchair
Normann Copenhagen Hyg Chair (Close Match)
IKEA FINNVARD Trestle with shelf
Urban Outfitters Sabine Etched Ceramic Carafe
Ethnicraft Oak Shadow TV cupboard
Blu Dot Hot Mesh Chair
Birch Lane Imane Solid Wood Adirondack Chair
Poppin Blush QT Privacy Lounge Chair
Coalesse Last Minute Stool
Ketall Roll Club Chair
If you’d like to share any corrections or additions to this directory, please email me or drop me a line on Twitter.
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