Tim Cook will talk restoring faith in online advertising this week

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News  When it comes to Apple earnings, CEO Tim Cook seems to have a reality-distortion field of his own. When it comes to Apple earnings, CEO Tim Cook seems to have a reality-distortion field of his own.
Photo illustration: Cult of Mac

Tim Cook will give a pro-privacy speech at the Computers, Privacy and Data Protection (CPDP) conference, held in Brussels, Belgium, this Thursday.

Cook will deliver his speech virtually from Cupertino. It will concern the topic of “enforcing rights in a changing world,” and will deal with increasing user confidence in online advertising, among other topics.

The talk will appear on the CPDP YouTube channel. Cook’s speech will take place at 5.15pm local time (9.15am PST / 12.15pm ET). It will last a maximum of 1 hour 15 minutes. (Although most likely it will not take up all of that time.)

Tim Cook and privacy

Privacy has been a big topic for Tim Cook during his tenure running Apple. He famously told interviewer Charlie Rose that he was opposed to the predominant, data-selling business model employed by ad-reliant tech giants.

More recently, Apple has introduced new privacy features for iOS 14. One of the most notable alerts users about how different apps are monitoring them online. This caused Facebook — a company that relies on advertising to make money — to blast Apple in the pages of major newspapers.

Tim Cook has previously expressed admiration for European initiatives like GDPR, the data protection measures that safeguard the personal data of citizens within the EU.

Jane Horvath, Senior Director for Privacy at Apple, will also speak as part of Thursday’s event. You can check out a full program regarding the event here.

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